Inbound Marketing is a cost effective method of attracting qualified leads via content creation placing this content in the right places, to the right audience at the right time. It is an approach focused on attracting customers though content and interactions that are intelligent and helpful. Qualified leads find you using digital channels like social media, search engines and blogs.
INBOUND MARKETING IN 5 STEPS
We help you build and define buyer personas and create valuable content that would attract qualified leads
Promote and place content on the channels where your customers are present or use to research
CALL TO ACTION
Creating a Call to Action Strategy to Convert Traffic into Leads using Premium Content
Utilise Marketing Automation & CRM Tools to convert Leads into Sales and create funnels
Analyse and optimise content, channels, buyer personas and conversion methods to increase ROI
20 Inbound Marketing Content Types
- Email Marketing
- Landing Pages
- Case Studies
- Web Copywriting
- Free Trial
- Product Demos
- Cheat Sheets
- Email Series
- How To’s
- Original Research
Buyer Insight Process
We involve and interview your core team to understand your brand’s objectives and that of your team to create a wholistic buyer persona followed by interviews of your sales team to identify Closed : Lost Sales ratio and reasons.
Consumer Intent Process
This involves research and interviews of your consumer’s intent and reason to buy which we believe is above and beyond demograhics simply because demographics don’t give the whole story.
How does Inbound Marketing Work?
Inbound Marketing is about attracting the right audience to your brand’s online presence using the right type of content placed at the right place at the right time. Using the Buyer Persona, we create and promote the right type of content that will get you qualified leads.
Is Inbound Marketing right for me?
There are some basic design principles, technology requirements and assets which are required in place before you commence any kind of Inbound Marketing or Digital Marketing. Before you bring an Inbound Marketing Agency on-board, we assess your brand’s presence once you request a free consultation with us.
What does an Inbound Marketing Agency do?
We work closely with you to understand your product, service, buyer persona, user insights, success metrics and available content following which we create a highly detailed plan along with content creation, promotion ideas and marketing automation to begin your Inbound Marketing Process.